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LinkedIn Finds Measurement Errors That Inflated Video and Ad Metrics

LinkedIn Finds Measurement Errors That Inflated Video and Ad Metrics

Postby smix » Fri Nov 13, 2020 8:17 pm

LinkedIn Finds Measurement Errors That Inflated Video and Ad Metrics
Wall Street Journal

URL: https://www.wsj.com/articles/linkedin-f ... 1605228577
Category: businessNews
Published: Thu, 12 Nov 2020 19:49:00 -0500

Description: The errors affected more than 418,000 advertisers on the professional networking platform for over two years. The company said 90% of those affected overpaid by less than $25 and would receive credits for future campaigns.
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